Max & Mia’s Friends on the Road
Join Max & Mia on the road to learning about traffic safety!
Taking another step toward fostering safer mobility from an early age, we are happy to introduce our first children’s book, Max & Mia’s Friends on the Road.
More than just a story, this initiative reflects our broader vision—highlighting the importance of people-centered approaches in shaping safer and more inclusive transport systems for the future.
At the heart of this initiative is a simple but important belief: every child deserves to feel safe on their journey to and from school.
As a traffic technology company, we work every day on systems that help make roads safer. Our goal is not only to provide the technology to make roads safer, but to better understand how children perceive traffic, where they feel unsafe, and how we can contribute to improving road safety through education, collaboration, and dialogue with schools and teachers.
We want to listen to you!
Teachers and schools understand children’s behaviors, fears, and learning processes better than anyone. By learning from your experiences, we aim to develop a meaningful educational curriculum that genuinely supports safer school journeys for children. Do you want to contribute?
Max & Mia take the lead..
How SWARCO is shaping the future of safe mobility through storytelling
Max & Mia are two first-graders walking home from school on their own for the very first time. What begins as a simple journey quickly unfolds into a rich learning experience. The streets appear larger, the environment more complex, and each moment presents new decisions. Through these experiences, young readers are gently introduced to the realities of navigating public spaces safely and responsibly.
A story rooted in real-world mobility challenges
Our story focuses on translating complex mobility concepts into a format that is both accessible and meaningful for children. The book addresses several key themes that resonate strongly with today’s transport and societal challenges.
Why teach road safety early?
Nephele Cauchi
Responsibility over technology
Inclusion and empathy in shared spaces
Build independence through trust
Setting the foundation
Understanding mobility as a system
Through simple storytelling, the book introduces the idea that traffic is not just a collection of rules, but a dynamic system. It highlights how safety emerges from the interaction between infrastructure, technology, and human behavior. By presenting this systems-thinking approach early, SWARCO helps lay the foundation for a more informed and responsible future generation.
Supporting the next generation of road users
With this initiative, SWARCO demonstrates that shaping the future of mobility starts long before individuals become drivers or policymakers. By engaging children, we help build a culture of safety, awareness, and shared responsibility from the ground up.
A story with purpose
Max & Mia’s Friends on the Road is ultimately a story about curiosity, courage, and learning. It shows that safe mobility is a collective effort—one that depends on how people interact with each other and their environment.
"Through conversations with educators and the story of Max & Mia, we want to encourage children to think about traffic safety in an engaging, relatable, and age-appropriate way."
Do you have ideas about school road safety?
We look forward to learning about road safety needs around your school zone. Because as educators, parents and guardians, you simply know best.